Our story
Sittingsuits began with a practical question from hospitality: how do you help guests stay warm and comfortable outside without relying on slipping blankets or outdoor heaters?
After more than 20 years in hospitality, running her own restaurants, Rebecca Garde Johansen knew this problem first-hand. She wanted a solution guests could put on easily, move in freely and keep using as the evening grew colder. That idea became the starting point for Sittingsuits.
Co-founders Rebecca Garde Johansen and Vibe Johansson
The beginning
The first Sittingsuits were developed for Rebecca’s own restaurants in Elsinore, Denmark. They had to work in a busy hospitality setting: simple to offer to guests, roomy enough to wear over everyday outerwear and practical to use again and again.
From the beginning, the purpose was clear. A Sittingsuit should help people stay outside longer while supporting the atmosphere around them. It should feel generous and comfortable, but never temporary or anonymous.
The design
Vibe Johansson brought experience in design, silhouette and visual identity. Together, Rebecca and Vibe turned the hospitality brief into a distinctive product: the full-body warmth of a sleeping bag combined with the freedom of an oversized coat.
The recognizable One size / unisex form made the product easy for businesses to use across guests and teams. Its generous surface also created room for color, logos, artworks and complete visual identities. What began as a practical solution could now become part of both the experience and the brand.
From hospitality to business
What worked on restaurant terraces soon proved useful far beyond them. Hotels use Sittingsuits to extend outdoor stays. Event organizers and sports teams use them to keep people comfortable in changing weather. Companies choose them as lasting gifts, team outerwear and visible brand touchpoints.
Across these settings, the need remains the same: practical warmth that is easy to share, easy to wear and designed for repeated use.
Brands & collaborations
Today, Sittingsuits can carry a brand in two ways. A logo can be added to one of our stock colors for a focused, practical solution. For larger projects, the entire outer surface can be developed around a visual identity, artwork or campaign.
This makes the Sittingsuit more than branded outerwear. It can become merchandise people want to keep, a uniform that supports the team or a memorable part of an event or collaboration. We work closely with businesses, artists and partners to translate each idea into something useful, recognizable and made to be worn in the real world.
If you are planning a hospitality project, branded merchandise, a team order or a full-scale collaboration, we would be happy to help you find the right route.
Rebecca & Vibe
Co-founders / SITTINGSUITS ApS
