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Why guests crave the IYKYK (if you know, you know) fashion flex
Luxury-and-boutique properties are no longer selling plush toys and fridge magnets—they’re dropping limited-run hoodies, caps and wearable blankets that signal insider status. Fashion press now tags the movement “resort-core,” calling hotel logos the new graphic-tee flex. Bloomberg’s 2024 round-up even crowned hotel merch “one of the year’s hottest luxury fashion symbols.”
TIKTOK & STREETWEAR BLEW THE LID OFF
When FRAME’s Ritz Paris sweatshirt hit TikTok this spring, clips racked up millions of views and sold out $400 crews in days. Similar hype surrounds Beverly Hills Hotel robes, Ace Hotel ceramic mugs, and even vintage Hard Rock tees scored on Depop. Guests aren’t just buying memories—they’re buying social currency they can wear.
Exclusivity - “I stayed there (or know someone who did).”
Nostalgia - “This logo reminds me of a perfect weekend away.”
Community signal - “People who know, know.”
BOOSTING REVPAR & BRAND REACH
Hotels that nail merch aren’t just shifting gift-shop units, they’re driving repeat visits and organic social impressions. Vogue Business notes that collaborations with labels and artists turn hotels into lifestyle brandsguests want to wear and share.
☑ Function first – choose pieces guests need on-site (Sittingsuits, spa robes, pool totes).
☑ High design – partner with a local artist or cult streetwear label.
☑ Limited drop logic – number the run; scarcity fuels demand.
☑ Price like fashion, not souvenirs – premium tags elevate perception.
☑ Sustainability receipts – recycled fabrics and repair programs win Gen-Z wallets.
A branded Sittingsuit hits every rule: weather-proof, one-size (zero stock headaches), fully printable edge to edge, and made with GRS-certified recycled padding. Hotels from Copenhagen to Portugal already use them as in-room amenities and sell-through souvenirs.
See it, feel it, and experience the quality firsthand.
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"Eating alfresco is always fun. But not always practical. Which is why i want one of these scandinavian Sittingsuits for the colder months. The apotheosis of comfort."
“The Sittingsuit is an ingenious, extra layer of protection from chill winds and rain that simply allows you to stay outside longer.”
"Once you have tried the Sittingsuit you will wonder how you ever lived without it. From restaurants to football stadiums and from spas to festivals. The design is simply genius, and you can use it for, well, everything."
"Sittingsuits’ wearable blankets are a one-size-fits-all extra layer... With a series of artist collaborations resulting in bold stripes or colourful patterns, consider it a one-stop statement. You may never take it off."
"Musician Virgin Miri has teamed up with Sittingsuit to create a limited edition featuring a custom print, inspired by her unmistakable razorblade pop sound."
"Worth mentioning were Sittingsuits from Denmark, the colorful, windproof and water-repellent padded designs that enhance outdoor experiences!"
